My fashion flair approach to photography

My clients love my fashion flair approach to photography. Many young men
and women want to feel like models, even if that is not their career—in fact,
especially if that is not their career. With shows like America’s Next Top Model,
people are craving the chance to look or at least feel like a model. You can give
your clients the opportunity to fulfill this desire.

The fashion flair approach turns a portrait from a chore into a great experience.
People no longer just show up at a studio in plain clothing, smile, and pose. Instead, they prepare clothing, maybe get their hair and makeup done, an show up at an exciting location. The shoot becomes their own. You make the shoot an experience to remember and the images something to brag about.

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My clients know that with me as their photographer, they can express something
about themselves. Whether it’s in their clothing or in their location, we work
together to create a piece of art. People don’t want to hang a boring picture of
themselves on the wall. But when a photo becomes a piece of art that the client
is incorporated into, it becomes something to be proud of. This book will show
you how to do that.

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Each photographer has a different style of shooting and desired aesthetics, but
no true photographer wants to be boring or typical. The point of photography
is to have a unique vision, which can translate into your portrait and wedding
photography.

People can go to Wal-Mart to get boring headshots. But if they want unique
quality imagery, they need to go to a professional photographer. If they want
imagery with a fashion twist, they need to come to you.

By distinguishing yourself with your fashion flair approach, people won’t seek
out your services for boring portraits. You won’t be expected to stick someone
in front of a background and snap a few static, formal portraits. Instead, they’ll
seek you out for striking and powerful imagery—imagery that says something
about them or stands out as a piece of art. The image in Figure I.2 is a piece of
art that tells a story, captures a moment, and would look stunning as a huge
print on a wall. This image is what fashion flair is all about.